Why author branding is important?
Author brand is a dynamic narrative that conveys what makes your writing distinctive. It is where strategy meets storytelling.
Yes! Books do not sell itself your author credibility does. Strong author brands provide:
- Strong marketing supportÂ
- Improve and grow reader loyalty
- Create a professional visual identity to convey author’s key messages
- Add consistency and improve author communication with the public
- give author a major edge in successfully marketing new books
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